hello again Website

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hello again is revolutionizing customer loyalty across diverse industries — from bakeries to hair salons — with their customer engagement solution. To enhance the precision and success of their marketing efforts, the hello again team sought a partner to optimize their website.

Objective

The goal was clear: generate leads and increase the conversion rate to support the sales team and significantly shorten the sales cycle.

To drive sales, the project aimed to:

create new online conversion opportunities
integrate the website as key element of the user journey
keep the target audience in sharp focus
incorporate the existing lead scoring system
place the product at the center of attention
offer multiple perspectives on the product
enable product try-outs
enhance post-visit engagement measures

Challenges

Existing technical issues, such as site outages after WordPress updates, had to be resolved, page speed performance improved, SEO efforts reinforced, and brand consistency ensured through collaboration with an external graphic agency. Additionally, a modern CMS had to be implemented to facilitate efficient content management while accommodating differences between the English and German site versions.

Striking a balance between flexibility and user-friendliness in the web design was another key challenge. The website needed to directly address user pain points while making the hello again app tangible and engaging. Furthermore, a KPI matrix and tracking plan had to be developed during the conceptual phase to emphasize conversion goals — without making users feel monitored. This was achieved through personalized information and storytelling that still leaves room for thought.

"The relaunch of our website was an exciting challenge, and Netural impressed us with their expertise — especially during the conceptual phase. The collaboration was always professional, solution-oriented and on an equal footing.”

Bettina Handlbauer, Senior Performance Marketing Manager at hello again

Solution

The project kicked off with a video call to clarify requirements, followed by an in-depth analysis of the existing website, objectives, stakeholders, and target audiences, including user journeys. A focus was thus placed on evaluating the performance of current interaction points on the website and mapping them to the user journey.

Subsequently, potential solutions across the entire user journey were discussed, the system architecture and technology stack were defined, and functional lists and wireframes for both mobile and desktop were developed. A UI design guide was also created in close alignment with hello again’s chosen graphic agency.

After several feedback loops, the components were finalized, an initial backlog was created, functionalities were prioritized, and the overall project scope was estimated. Among these functionalities, keyphrase engineering was used to align navigation paths with search intent — meaning users would be presented with different perspectives on the product based on their search queries. This approach positioned the website as an integral part of a holistic journey, seamlessly integrated with the existing lead-scoring system.

"Working with Netural was constructive and results-driven. We appreciate their professional approach and their ability to understand and implement our needs. We are highly satisfied with the results of our collaboration.”"

Raphael Horvath, VP Marketing at hello again

Conclusiom

With years of experience in website design and development, Netural proved to be the ideal partner for hello again’s website project. The agile approach and expertise in working with the headless CMS Storyblok paid off, resulting in a website that not only excels technically and visually but is also strategically aligned. By maintaining a clear focus on the target audience and implementing tailored conversion strategies, the project delivered a platform that serves as the central hub of the user journey.

Book a consultation and discover how a website relaunch could benefit your business.