Frauscher Website Relaunch

Task

For nearly 40 years, Frauscher has developed sensors and systems for train detection, and wayside object control solutions, serving the safety-critical needs of the rail infrastructure. With the website relaunch, Frauscher set its sights on several strategic and operational goals to advance the company’s website and to drive business growth:

• Sales Enablement: The website needed to be aligned with Frauscher’s sales objectives and actively support the sales process.
• Diverse Service Portfolio: A multi-perspective approach needed to be taken to serve diverse user groups — from engineers to project managers — ensuring quick and efficient access to relevant information.
• Customer Value: Through additional valuable resources on the website, existing customers should be engaged more deeply.
• Multilingual and Multiregional: As a globally operating company, a multilingual, regionally adapted online presence would be essential.
• Employer Branding: An integrated and attractive career portal should help Frauscher compete for talent in an international marketplace.
• System Integration: External systems, such as HR software and email marketing platforms, needed to be seamlessly integrated to enhance data and process connectivity.
• SEO and SEA Optimization: To increase brand visibility, the website had to be designed with a targeted focus on online marketing.

Challenges

During the conceptual phase, Netural and Frauscher identified key stakeholders and analyzed their needs and expectations throughout the sales process. This analysis, among others, revealed that each target group of Frauscher looks for solutions and information using highly specific terms. The website thus needed to ensure that each group would find a matching solution of Frauscher no matter the terminology used. Another key goal was to highlight more strongly Frauscher’s digital services and lifecycle solutions to support up- and cross-selling efforts.

Solution

Netural designed a website with an intuitive information architecture and navigation system, allowing users to explore Frauscher’s products, solutions, and services from multiple perspectives. The website ensures that every audience segment is guided to the most relevant content while enjoying an engaging user experience.

On top, it offers in-depth insights into technical data, profitability analyses, and structured overviews of potential solutions and system architectures. Additionally, users can access transparent updates on events, job opportunities, and support services, while the integration of Frauscher’s existing HR software further streamlines recruitment processes.

Enhanced by a sophisticated search function and user-friendly filtering options, the site empowers visitors to locate specific information effortlessly. Its responsive design ensures a seamless performance across devices, delivering an optimal experience on desktops and mobile platforms alike. These cutting-edge features turn the website into a central information and communication hub for Frauscher and its global audiences.

Conclusion

The corporate website relaunch was a resounding success. The project delivered a sleek, user-centric platform that clearly showcases Frauscher’s extensive product portfolio and international presence. Beyond aesthetics, the new website optimally supports the sales process, delivers audience-specific information, and integrates external systems for greater efficiency. By transitioning to an agile CMS like Storyblok, the team is now equipped to respond swiftly to both internal and external demands. Still, this is just the beginning — more elements and components are already in the pipeline. Stay tuned.