Asfinag Website

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Netural was invited to rethink, redesign and relaunch the company website of ASFINAG, the state-owned Austrian motorway operator in charge of 1353 miles of primary road network.

www.asfinag.at

The new concept takes the fast lane towards clarity and focus, slimming the navigation down to a smartphone-friendly three-main-button menu. With road and traffic information given top priority, the interactive road situation map with supporting webcam services was relocated to the hub of the start page. Geotargeting enables this map to display all relevant regional traffic informations for the viewer´s current location at the first glance. Ample room for ongoing ASFINAG information campaigns is provided in an extensive key visual zone. Sharing buttons provide a cross-link to social media sites.

A comprehensive facelift which clears all jams and detours from the users´ quick access to latest traffic information.