adidas Website & App "eCatalogue"

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The new adidas e-catalogue gives sales representatives in adidas showrooms personalised access to detailed information about more than 32,000 products in current and future collections. This new mainstay marketing tool works on both iPads and web browsers.

An all-new Showroom Experience.

Smart filter architecture and default product selections make compiling individual adidas and Reebok selections easier than ever for sales representatives. Further valuable support is found in „related products“ offers and „emotional content“ for activity fields and product news.

All functions and product information, and also all visual material, are subject to ongoing updates and also available offline. A supporting web app with the same filter logic provides adidas staffers and customer service with direct access to all product details.

Highly customized

The personalized catalog start-page offers retailers individualized product range overviews, compiled according to individual demands and experiences.

Well-hidden complexity

The app´s heart and soul is a filter which selects suitable individual offers from a range of thousands of products. Working silently in the background, the on-board filter engine and efficiently fine-tuned database lay the groundwork for perfect usability.

This app replaces nearly all printed catalogues in all showrooms in the Western Europe sales region. From the very start, simple and highly efficient UX and in-depth personalisation achieved noticeable impacts on sales processes. This is a whole new interactive shopping experience – no more and no less.