Roomle Joins Homag Group Ag
Netural Spin-offs Take off
With the recent successful Roomle exit, Netural has once again proved its extensive startup and digitalization knowhow. Entering a partnership with the world's leading provider of integrated solutions for production in the woodworking industry and trade is a logical step that crowns seven years of consistent development.
First row f.l.t.r.: Albert Ortig, CEO Roomle, with Ralf W. Dieter, CEO Homag, with the management team of Homag AG and the Roomle team
Founded in 2014 as a spin-off by Netural CEO Albert Ortig, Roomle started with the vision of revolutionizing the shopping experience in digital sales. With groundbreaking functions like the Rubens Configurator, the world's first open Full Logic 3D product configurator, and stunning 3-D/AR display quality, the company has risen to become the market-leading platform for the configuration, visualization and production of complex products. Thanks to enormous flexibility and integration capability, Roomle delivers convincing results on all systems, platforms, channels and devices, counting over 6 million installations worldwide and tens of thousands of configurations per month.
What Roomle does is easy to explain: Furniture buyers use their smartphones, tablets, or laptops to configure their dream furniture in all details, colors and material combinations, view it in 3-D from all angles, and even to use augmented reality to view it within the actual room context. A subsequent one-click online order will automatically produce an error-free, complete parts list for immediate transfer to a furniture Production or woodworking shop. In short, Roomle is furniture customization made easy.
The Rubens CPQ configurator (Configure, Price, Quote) delivers outstanding 3D product visualizations in real time and enables configuration including price calculation.
Perfect partners for developing new markets and industry 4.0 potential
For obvious reasons, the world market leader in solutions for furniture production took a liking to this concept. HOMAG intends to expand its software solutions to include online sales and to optimize production processes and systems accordingly.
Proud of its achievements, the Roomle team is looking forward to working with the new majority owner. Having successfully pushed online product configurator technology to real-life feasibility, they are now poised to lead the digital revolution towards customer-controlled custom furniture production. "We find ourselves in an ideal position now”, comments Albert Ortig: “becoming part of a perfect structure, ideally positioned to map the entire value chain from the consumer to the production hall."
