With the launching of “BAWAG Contemporary”, in December 2008, BAWAG P.S.K. opened up a completely new off-space for artists in Vienna. Under the title „Young and Reckless“, 14 artists from or related to Vienna will be able to present contemporary art throughout a whole year. Absolutely contemporary is also an appropriate description of the Internet marketing concept created by Netural, whereby events, as well as videos and podcasts filmed by Netural, are “seeded” on social media platforms, such as Facebook, MySpace, Youtube etc. The extensive range of activities enable a highly innovative addressing of the young target group and the application of respectively appropriate possibilities provided by modern forms of communication.