Have you ever bitten a Kornspitz grain roll? Then you must know the backaldrin company that brought this successful pastry to the light of the baking world in 1984. The family business, which was founded in 1964, creates over 400 bread, pastry and confectionary products, and markets goods in Austria, as well as in 80 other countries world-wide. The ingredients for the tasty, new Internet presence are, among other things, the self-made video of the backaldrin bakery and a comprehensive online baking advice service, which, among other things, provides registered bakers access to backaldrin recipes. The website functions as an umbrella for all backaldrin brands, and is under continuous development in order to provide versions for other countries.

Realised: 2008